Look at the cloud platform and development space, where companies contributing to the emerging IT landscape are making a name for themselves right next to behemoths such as Amazon Web Services and Google. This is where the true innovation is happening. But what makes the Cloud 100 so valuable each year is that it provides a look at the startups in the space satisfying a niche need or problem. Many of the big-time players from the 2010 Cloud 100 list are thriving and find themselves once again on this year's list. Navigating this space is more important than ever as the transition from a traditional on-premise model to a recurring revenue model is becoming a do-or-die proposition for many solution providers. While that goal hasn't changed over the past five years, the cloud market certainly has with offerings now coming in a multitude of shapes, sizes and flavors. CRN introduced the first annual 100 Coolest Cloud Computing Vendors in 2010 with the aim of helping solution providers navigate the cloud market.
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